[Standing Room]

– Intergrated Marketing Communication Repot

Standing Room is a local franchising cafe in Australia that aims to establish itself as the go-to destination for coffee lovers looking for high-quality brews in a cozy and welcoming atmosphere. I helped in developing an effective integrated marketing communication (IMC) plan,  outlines the key strategies and tactics that will be employed to promote the Standing Room brand, engage with customers, and drive foot traffic to the cafes.